Firms that practice law, not website upkeep.

What firms actually need from a website

Two things. Qualified matters in the door. Unqualified inquiries filtered out before they hit the calendar. Most firm websites do neither, and the unbillable hours add up faster than anyone wants to admit.

We build the site, the intake-screening AI, and the operations stack as one system. The firm sees fewer dead-end consultations and more matters that actually fit.

What we build for firms

• Practice-area architecture. Every area you handle gets a page with the depth a potential client and an AI search engine can both make sense of.
• Jurisdiction-specific content. State-by-state, county-by-county where it matters. Federal practice gets its own structure.
• AI intake screening. Pre-screens inquiries, flags conflict-of-interest signals, captures the facts the attorney actually needs before the consult.
• Ethics-compliant disclosure. Built around Mississippi Bar Rule of Professional Conduct 7 and equivalent state advertising rules. No prohibited language. No undisclosed comparative claims.
• Discoverable outcomes (where ethics permit). Case studies, results, and credentials structured so AI search engines can cite them correctly. Where your jurisdiction restricts outcome advertising, the architecture respects that without sacrificing visibility.
• Operations agents. Follow-up sequencing, document intake, scheduling, recall outreach. The kind of work that piles up between matters.

Practice areas we work with

Advertising ethics, plainly

Bar advertising rules vary by state and they're enforced unevenly, which means the easy assumption is also the wrong one. We work with firms inside the rules their state bar actually applies. The Mississippi Bar's RPC 7 is the baseline we start from for Mississippi firms; other jurisdictions get the equivalent.

Case studies

We're documenting our first published legal-vertical engagements now. Case studies in this practice area will appear as engagements ship and clients greenlight publication. Want to talk through what the engagement looks like before then? Book Hour One.